What works on Shopify, in plain English.
Notes on AI search visibility, competitor citations, source authority, and revenue attribution — written for store owners, not data scientists.
Listicle outreach: the Power Move playbook
Eight steps to get added to existing 'best X' articles. Run this once a quarter and AI citations move +25% on average.
Source decomposition: why your AI citations come from listicles, not your blog
When ChatGPT cites a product, where does the citation come from? Across 40,000 captured citations, the answer surprised us — and it changes how we think about content.
The /llms.txt guide for Shopify stores
What llms.txt is, why AI crawlers care, and how to ship one on a Shopify store without a theme edit. Includes a working template you can copy.
AI visibility on Shopify: how to get cited by ChatGPT, Google AIO, and Perplexity
AI search isn't a future thing. ChatGPT cites real product pages today. Here's the operator's playbook for getting your Shopify catalog into those answers.
Measure or die: why 'AI insights' apps don't survive a 30-day audit
A Shopify app that can't show you specific dollars in the Friday Recap doesn't deserve your $99/month. Here's the test that kills 90% of them.
Klaviyo sees clicks. We see hesitation. Why both matter.
Klaviyo's abandoned-cart flow is best-in-class for cart-stage abandons. But most shoppers leave BEFORE adding to cart — and Klaviyo can't see them at all. Here's the gap, and how to close it.
Why most Shopify apps die in 30 days (and how to spot the keepers)
We surveyed real Shopify operators about which apps they keep paying for and which they uninstall in a month. The pattern is brutal — and most apps fail it.